It’s getting close to black Friday and I wanted to talk a little bit about putting together a black Friday offer 💸, even if you currently don’t think you have anything to sell.
So I remember a few years back, I didn’t participate in Black Friday because I didn’t have anything to offer. I was specifically, at the time working mostly one on one with clients, and I didn’t want to discount my one on one services. So I didn’t think I had anything to offer for Black Friday, but here’s the thing…
One of the hardest things to do when selling a product is to motivate buyers. So the cool thing about black Friday is that internationally people are motivated to buy. We are in this like buying mentality and we are looking for sales and deals because we have a readiness to buy.🤑
So to miss out on that opportunity is a bit of a bummer. And if you don’t have anything to offer, you might be like, damn! Like I want to make some quick sales. Even if it’s just, you know, a couple of $100 would be nice you know? Plus it’s a great way to get some new people in the door, create some new buyers – who could then potentially work with you one on one or join your group or it come into a higher price program.
That’s exactly why I want to share with you three ways that you can get in on the Black Friday action even if you currently have nothing to sell.
✅ ONE – REPURPOSE YOUR CONTENT
The easiest way to do that is by using something that you’ve already created for your clients ONLY like bonuses, resources, trainings, etc.
Especially if you’re already working with one-on-one with clients. So look into those things and see if you can leverage some of that and then, package it up in like a bundle 👯 and offer it a discounted price – I have found that the lower price offers do better on Black Friday than things that are closer to, like 75 or $100. So a great sweet spot that works for most of my clients is around the $47 mark.
Because the thing is that at this price you can get quite a few people in the door, and what’s great is that those people that then end up seeing the value of your products and potentially will purchase more in the new year, which is when a lot of people again are motivated to make purchases.
So number one look through what you’ve already created for your clients and see if there’s anything there just like lingering in the background. Get creative!
✅ two- make a sexy coaching bundle
Another thing you could offer is a bundle of your coaching services. I have to say that I don’t particularly like to discount hourly coaching or coaching packages, but you could offer like three coaching calls or like an introductory pack or an intensive training that you could offer at a discounted rate – assuming that you have the time and space in your calendar and use that as one of your higher price Black Friday product.
This way you can get new people in your calendar, and then, hopefully those people will then wanna work with you further. Otherwise, you could make a couple $100 doing, you know, maybe like a two session intensive or something like that.
Also, this particular option is especially good when you’re just starting out and you’re not 100% certain on what your signature package should be and you haven’t quite worked out like the philosophy that you want to take people through.
So it’s a really great way to get a lot more clear on your signature program (and to earn a few $$) without having to take all these free calls. Anyway, let’s not get into because we will never finish. But the point is: a lot of times those people who take you up on those beta calls would be perfect potential buyers when you launch your course.
✅ THREE – CREATE A KILLER MASTERCLASS
And then number three, which is my favorite option, is to create a master class, mini-course, etc and sell it. The beauty with this option is that you can host it after Black Friday!
So you could pre-sell this killer masterclass that’s gonna solve someone’s problem and that’s gonna be like, two hours or something like that and you can host it once Black Friday is finito.
This way you don’t have to create anything before Black Friday because tick tock 🕐 you’re cutting it close! And with this option I want you to have time to be able to create your sales materials to promote this offer; so I wouldn’t create anything new right now (unless you were, like, really speedy).
So those were three great ways to get in on the action that could really boost a little bit of cash into your business🤑, but also could be really great for getting new buyers in the door who you could then convert later on to higher ticket grants.