The automated sales & marketing department for ceos with better things to do. A set it up once recipe for turning emails into customers - hot and ready to serve.
feeding the algorithm is costing you clients
(and starving your creativity)
LETS PUT YOUR MARKETING ON THE BACK BURNER
with a Pinterest & email system that books clients while you’re on Do Not Disturb.
Is the current vibe . .
👀 Your business has become way too needy.
It relies on you for everything. Every sale, every post, every client touchpoint. There’s no breathing room, no built-in momentum.
🕳️ Your model depends on things that disappear.
Posts that stop working after 24 hours. Leads that ghost if you don’t respond immediately. Income that dries up when you’re between launches. Nothing compounds, and you’re tired of constantly starting from scratch.
🥵 Your marketing feels like a second full-time job.
And somehow, it’s your job. You’re constantly having to “feed the machine,” but the machine is never full. And to keep up, you’re starting to water down your own message.
your business is running entirely on
front of house energy.
You’re probably craving . . .
🐌
A slower, softer pace.
Something intentionally low maintenance, consistent and sustainable, designed to leave breathing room for the good stuff. Big-picture plans, deep creative work, long lunches, or finally making a dent in that stack of books by the window.
🤎
Work that compounds over time.
You wanna pour your full intention into something once. With the comfort of knowing it’s your life’s work - and it’ll last. No second guessing, no tweaking. Just a body of work that keeps working for you. Something that finally makes it all feel worth it.
👯♀️
A right hand person to handle it all
You wish you could just hire someone in-house to take care of all the marketing and sales, without having to constantly “show up.”
Someone who just gets it. Who knows your business like you do. Who cares about your clients as much as you do. Who can sell your unique thing with the same spark and clarity you can. Without hand-holding, micromanaging, or one more slack message.
BUT LET'S BE REAL:
hiring someone like that will cost ya
(and training them takes forever).
so what if instead of hiring one person
YOU HAD AN ENTIRE DEPARTMENT
working for you
👆 USE COUPON CODE "ORDERUP" BEFORE THE TIMER RUNS OUT TO SAVE $500
" I have taken a lot of online courses before, but I have never come across such a comprehensive program that takes you completely behind the scenes and shows you exactly what you need to do. Alyssa does not hold anything back and not only gives you all of the resources you need but is also there to support you every step of the way. This program is worth its weight in gold. I only wish I had signed up sooner!"
-Rosey
Most people think
more sales = more eyeballs.
And what better place to get eyeballs than social media?
BUT THE REALITY IS
social platforms reward volume
not value (and definitely not conversions).
So even when you’re “consistent” there’s still that pressure to keep up. To stay relevant.
To show up (even when you’d rather be deep in your actual work).
It’s all very high maintenance
But when you flip the model, when you go
EMAIL FIRST & EVERGREEN FIRST
everything shifts.
👉 Instead of running a second full-time job as a content creator, you build an email-first system that sells for you (even when you’re off the clock).
👉 Instead of scrambling for a new idea every day, you create evergreen content that compounds over time (without relying on AI to subsidize your good ideas).
👉 Instead of holding your breath for the next algorithm change, you have a digital Back of House quietly working in the background, bringing in leads and closing sales.
That’s low maintenance.
Your business model is too high maintenance.
Re-calibrate before it costs you your business
You don't need MORE (content, leads, time), you need a better system!
LIFETIME ACCESS TO COURSE VIDEOS & WORKBOOKS
Our set-it-up-once Pinterest & Email system is yours for life. No expiration, no limits, no "renewal fees." You get every update, every upgrade, and every new addition.
WEEKLY HOUSE-CALLS
Live calls where I personally help you set up, optimize, and automate your Back of House system. Custom strategy, accountability, and to-do lists included.
-- --
PERSONAL REVIEWS,
EDITS & FEEDBACK
Real support, not just "good luck!" Submit your emails, offers, and strategy for direct feedback from me so you can tweak, refine, and perfect your system.
-- --
DONE-FOR-YOU VAULT OF TEMPLATES & ASSETS
Including custom bots, sales pages, email sequences, nurture workflows, promo calendars, and full funnel templates - so you don’t have to start from scratch.
Welcome to your business’s back of house
PRE-WORK
Mise en Place
FINISH THIS COURSE ACTUALLY MODE: ACTIVATIED
Let’s be real. Half-finished courses and half-baked ideas are the norm for creative brains like ours. This setup phase clears the chaos, sets a realistic pace, and gets you started with simple daily wins to build momentum. It’s designed to feel calm and doable, not like another thing cluttering your plate.
🤎 TLDR: By the end of this pre-work, you’ll have a clear plan to complete Back of House and a gentle routine that helps you see progress immediately without sacrificing your weekends, creativity, or sanity.
PHASE 1
The House Specials
BUILD AN EMAIL READY OFFER SUITE
- Step 1: Your Siganture DIsh.
Craft & refine a “main course” offer, and the ecosystem designed to sell itself though email (not frantic social posting).
- Step 2: The Perfect Appetizers
Pre-qualify leads long before they hit your inbox. Use our Double Yes Method to create strategic apps that not only guarantees you’re pitching to the right crowd, but has your dream clients hungry for more.
🤎 TLDR: By the end of this phase, you’ll create a lean offer suite that pre-sells itself & built an ecosystem of irresistible offers that naturally lead your audience to say yes (without slimy sales OR endless nurturing). Your business deserves a main course worth savoring.
PHASE 2
The Warm Plate Method
HIGH TOUCH, LOW-MAINTENANCE.
CLONE YOUR BEST MARKERTER (YOU) AND AUTOMATE YOUR SALES WITH OUR PROVEN EMAIL PROCESS
- Step 1: “Wanna Hear The Specials?”
This is our proven email sequence that sounds so mouthwatering it has meat-eaters ordering the catch-of-the-day. Strategically designed to take leads from “just hungry” to craving your house special.
Translation: Turn strangers into hungry buyers with a few emails.
- Step 2: Cozy Community:
Because lukewarm leads won’t pay the bills. Our consistent, automated email nourishment strategy keeps the pot simmering so you're top of mind & your audience is always ready for what’s next.
- Step 3: Not your Grandad’s Email Marketing
Stop trying to sell like you’re on dialup and do what’s working NOW instead. Learn our layered approach to sales sequences that serves up offers & re-offers so you stop looking for your next lead and sell to who you got. LOL
🤎 TLDR: A shifting digital landscape can’t derail a rock-solid email strategy. By the end of this phase, you’ll have a fully automated back-end that does the heavy lifting so you don't have to. With Sequences that not only sell but also keep your audience warm and ready; so you can step away from your laptop without feeling like your business is on pause.
PHASE 3
Evergreen Traffic Pantry
SAY LESS, SELL MORE.
GROW YOUR LIST USING PINTEREST & DONE-ONCE CONTENT SO YOU CAN GET OFFLINE WITHOUT SACRIFICING SALES.
- Step 1: Bread & Butter Content
Take our framework for timeless, high value, staple content that positions you as the go-to expert & attracts your ideal clients without cranking out a new reel, tiktok or whatever new thing is trending now.
- Step 2: Pinterest Automation
We hand over our exact strategy for using pinterest & seo to predictably drive traffic to your email list daily (even if you’re just starting) so you’re always stocked with fresh leads (even during luteal phase 🫠).
🤎 TLDR: Forget endless scrolling and algorithm panic. In this phase, you’ll set up evergreen content that works for you, paired with Pinterest automation that sends leads straight to your digital doorstep. Leads find you; not the other way around.
PHASE 4
Soft Sales System
THE ANTI-SOCIAL APPROACH TO STEADY SALES
- Step 1: Email-First Promos & Cash Injections
I hand over the exact blueprint to monetize your list using a low-maintenance promo strategy designed specifically for email. Learn how to create repeatable and scalable cash injections that make hitting your income goals feel inevitable.
- Step 2: Sustainable Evergreen Sales
Keep the revenue rolling between promos by adopting our “between launch” business model & the sales strategy that keeps consistent evergreen income flowing into your accounts (we don’t feast and famine, we slow cook and simmer).
🤎 TLDR: You’ll have the strategies, tools and templates to make daily sales with ease, have promotions without spamming your list or shouting into the void. No frantic energy, just a low maintenance system that fills your books with cool clients by leveraging the ecosystem you’ve built.
if pinterest and email had a baby, it’d look like this
Designed for the time connoisseur*
a CEO who knows the value of an intentional pace.
"If you feel overwhelmed in your business and crave better systems for productivity, growth, and scaling (so you can focus on the things you love doing in your business) this is a no brainer. Not only is the content gold, Alyssa’s support through the 3 months and beyond is priceless!! She is such an amazing strategizer and can help you see the big picture + where to focus your energies for the biggest impact, month to month."
- Dana
Once I had a real baby,
it’s like a veil was lifted and I suddenly realized my business was needier than my newborn.
I was on a long drive to lisbon and typed in my notes app:
“Something’s gotta give”
I had just spent a glorious week in a small fishing village. From the minute I got there I felt my body relaxing in a way I didn't realize I needed. That’s when I knew: something had to change. 👏 I decided to literally SCRAP EVERYTHING that felt high maintenance, because my business as it stood, simply wasn’t sustainable. IT RELIED ON ME TOO MUCH. The constant need to manage, post, create, and keep up
was pulling me away from what really mattered:
big ideas . intentional work . the life I actually wanted to live .
I spent a year *rethinking everything* and building a business that doesn’t need constant care and feeding
This is what led to Back of House.
I didn’t invent some secret viral hack.
I'M NOT SOME MARKETING GENIUS WHO SEE'S TRENDS BEFORE THEY HIT.
I DID SOMETHING WAY MORE USEFUL
I looked back at what always worked in online business.
What keeps working no matter what. What still works today, even as the algorithms change every five minutes.
And I built a system around it.
with that data in hand
we doubled down on TWO things:
💌 Email & Pinterest 📌
because they let us actually focus on quality over quantity.
Pinterest drives the traffic 🤝 Email does the converting.
And the best part? You set them up ONCE and leverage them over and over again.
THAT’s low maintenance.
"This program has far EXCEEDED my expectations. I got exactly what I was hoping to get out of it, but then the extra stuff that I wasn't really expecting has made it worth every penny and second of time I invested into working with Alyssa"
- Tors
I didn't predict
the future of marketing
BECAUSE I DONT HAVE TO
If you zoom out, you’ll notice something:
Every 3-5 years, a ‘new’ marketing trend emerges.
We’ve seen it all...
✺ Facebook pages
✺ live video
✺ Instagram reels
✺ shorts
✺ threads
✺ LinkedIn thought leadership
✺ TikTok trends
✺ AI-generated content
But despite all of that, one thing has never changed:
the highest-converting platforms
have always been email and search.
📩
Email has been the #1 highest ROI channel for over 20 years.
It doesn’t matter what’s trending, email always converts higher than anything else.
🔍
Search content (like Pinterest & SEO) has always outlasted social.
Because while social media feeds move fast, search engines (Google, Pinterest, YouTube) send you leads for YEARS from the same content.
So if you’re building a business meant to last
the question isn’t:
What’s working right now?
The question is:
What has ALWAYS worked?
THIS ISN’T ABOUT DOING MORE. IT’S ABOUT BUILDING SOMETHING SMARTER.
Remember when your business felt exciting?
Let’s get back to that.
Marketing for People
Who Hate Marketing
If you’ve ever felt like “marketing just isn't your thing” it’s probably because you’ve been following a system designed for someone else’s style - not yours.
Pinterest & email are like the introverted indie duo of online business, quietly pulling in leads and converting clients behind the scenes. Instagram get’s all the attention, but fellow wallflowers are embracing their anti-social tendencies & booking clients the cozy way.
This is your permission slip to go dark.
When your Back of House is dialed in, it’s like
having a team running your business for you,
even when you’re offline.
That means MORE TIME for…
- Work on *That* creative idea (the million-dollar one).
- Take Fridays off.
- Read poetry by the window.
- Make pasta from scratch.
- Call your grandma.
- Long candlelit dinners
- Time for that cafe catch up
- One more game of cards
A PEEK INSIDE THE DONE FOR YOU VAULT
EVERY ENTREPRENEUR'S DREAM.
We’ve scripted, templated, designed, and strategized EVERYTHING you need.
CHECKLIST👇👇
▫️ A month’s worth of pre-planned profit activities (value: $50)
▫️ Welcome email script (value: $40)
▫️ Abandoned cart email script (value: $40)
▫️ Freebie workbook design (value: $40)
▫️Quiz & PDF lead magnet templates (value: $150)
▫️ “Thank You” page scripts (value: $40)
▫️ “Thank You” page design (in Canva Site) (value: $100)
▫️ “Thank You” page design (in Leadpages) (value: $100)
▫️ Passive product sales page scripts (value: $50)
▫️ Passive product sales page designs (value: $50)
▫️ Sales page design (in Thrivecart) (value: $150)
▫️ Sales page design (in Leadpages) (value: $150)
▫️ Sales page design (in Canva) (value: $150)
▫️ Automated email marketing bundle: 10 welcome, nurture,
and conversion sequence scripts (value: $200)
▫️ Email sequence automation (value: $50)
▫️Project plans and workflows (value: $50)
▫️Pre-written launch copy and sales email scripts (value: $500)
✅ ✅ Plus, we’re always updating, improving, and adding resources to this vault to make it the most up to date resource you can find.
Designed for the time connoisseur*
a CEO who knows the value of an intentional pace.
Hey, I’m Alyssa!
Productivity Strategist, Automation enthusiast, and antisocial accomplice since 2017
If you’re starting to feel like running your business is a full-time content operation and not the dreamy creative cocoon you envisioned…
I get it.
Grab a cocoa and a seat.
You’re definitely not alone.
For years, I built systems to protect my peace, and help clients do the same.
- Blogging? Got it.
- Instagram? Let’s automate it.
- Burnt out from trying to post daily while juggling your client work? Yep, I’ve fixed that too.
- Need leads while you’re deep in your creative flow? Consider it handled.
from the creator of Your Most Profitable Quarter Yet welcome to Back of House
a set-it-up-once system that blends Pinterest and email marketing to bring a slow, steady flow of clients without the noise.
But at a certain point, all that adapting, tweaking and keeping up became too high maintenance (especially once I also started chasing a toddler). It just wasn't sustainable for me or the wildly creative minds I love working with.
That’s when I decided to burn the rulebook and create something softer, simpler, and way less maintenance.
& BACK OF HOUSE IS THE RESULT
in just a few months
- Set up your Back of House automation that runs while you daydream (saving 20hrs/wk on marketing)
- Create a complete Email & Pinterest Ecosystem with just a few intentional pieces of content so you can consistently book cooler clients (without daily posting or selling your soul to ai)
- Use The Double Yes Method to design an offer suite that pre-sells itself. (more yeses, less hard pitches or cold DMs - actually, none.)
- Replace old school funnels with an evergreen sales strategy (so you’re never tied to launch cycles or algo changes)
Success Stories From The Kitchen
⚠️
LEGAL WARNING:
DO NOT PIRATE THIS COURSE
sharing logins and course materials is ILLEGAL
BUT YOU DON'T HAVE TO BECAUSE
going in with a friend is a biz-bestie-love-language.
⚠️
We have course share options, so everyone wins.
Just email us after purchase and we'll set you and your bestie up to BOTH have logins, and BOTH come to the calls. Hype each other up, hold each other accountable and set up your back of house as a duo. (and don't worry we won’t judge your netflix accts).
you want something predictable, proven, and permanent
🚨 Here’s how to know if you’re stuck in high-maintenance marketing:
✅ You constantly feel like you need “more content” to sell.
✅ You can’t take a break without losing momentum.
✅ Your marketing is tied to trends and algorithms.
✅ You spend more time on content than actual client work.
👀 Now let’s compare it to low-maintenance model:
✅ Your best content works for years, not hours.
✅ Your sales system runs automatically (without launch cycles).
✅ Your emails nurture and sell on autopilot.
✅ Your lead generation happens without social media.
So I’ll never post on social?
Won’t that look bad?
You’re right! you can and should still post on social….
IF YOU WANT TO
The difference is, you’re not doing it to beat the algorithm anymore.
You’re outsmarting it.
You’re making social media optional.
Not a lifeline. Just a creative outlet again.
In my experience, this has made social feel more fun!
I show up when I have something to say, not because I feel like I ‘have to.’
And my sales don’t suffer for it, because my Back of House is handling that part.
So if you’ve been feeling like…
🥱 Your business only works as hard as you do (and you’re tired)
📉 You’re “always behind” on your “content calendar” or “what’s working now”
🕳️ Or that you’re constantly DOING more or “working harder every year”
And want…
🛎️ A business back of house. An automated system that brings in qualified leads and sales without you making ANOTHER post.
🧸 A slower, softer pace. One that feels sustainable & creatively fulfilling (this is your life's work my dude, how do you want to experience that?)
☁️ A business model that’s built to last in a QUICKLY changing world.
wait not another “system ” alyssa
I get it. Everyone and their dog (who has more followers than you) has a “system” to sell you. Some secret $50K blueprint, or “effortless” automation (that only works if you turn around and sell it to someone else🧐). The buzzword has been stretched so thin it barely means anything anymore. After years in productivity (where my literal job is to “systematize”) I have to set the record straight!!! A real system is simple: it’s just a setup where different pieces work together to get a result… without you constantly managing it.
That’s what Back of House actually is. It’s built for service providers who sell real offers, not just the dream of success (or their own lifestyle). We make sure your offer is built to sell through email, so you’re not relying on likes to pay your bills. We use Pinterest to bring traffic to your website, so people find you without daily posting. And we sell your services with email, because email actually converts. No smoke and mirrors. Just a system that lets you post less and get back to work.
Designed for the time connoisseur*
a CEO who knows the value of an intentional pace.
Read This If You’re Overthinking It
Q: I’ve taken marketing courses before. How is this not just another one collecting dust in my Notion graveyard?
Because Back of House isn’t just a course; it’s a set-it-up-once system. No fluff, no guesswork, no “here’s another thing to add to your to-do list.” You’ll walk away with a full-blown marketing department that runs without you - not just another half-finished Google Doc of strategies you’ll never use.
Q: What if I’ve tried email before and it didn’t work?
If you’ve tried email before, and it felt like shouting into the void. That’s probably because you didn’t have a system; just a bunch of scattered pieces that don’t work together. Back of House fixes that by giving you the entire ecosystem: the right leads, nurtured in the right way, at the right time. Without you manually doing it all.
And the best part? Once it’s running, it keeps running. This is not about endless tweaking! it’s about long-term compounding
Q: This sounds great, but I don’t trust myself to actually finish it.
Same. That’s why Back of House isn’t about learning, it’s about setting up. No fluff. No “just watch these 97 modules.” Just a clear, asset by asset system that you’ll implement as you go.
Q: CASHFLOW IS A BIT TIGHT, IS THERE A PAYMENT PLAN OPTION?
YES! I want you to get your hands on this material ASAP so I’ve designed a no-brainer payment plan option 💵 to get you moving in the direction of your goals without the upfront investment
Q: Will I still use social media?
Yes. But here’s the plot twist: you won’t need to. And when you’re no longer relying on Instagram for sales, suddenly it feels fun again. You’ll post because you want to, not because some marketing guru told you to “stay visible.”
Q: How long until I see results?
Some results are immediate (like the weight lifted off your shoulders when you realize you never have to scramble for content ideas again). But the bigger results stack over time, like compound interest, but for marketing.
Q: Wait… is email marketing even relevant anymore?
Let me put it this way, email has outlived every social platform that’s ever tried to kill it. The highest ROI marketing channel for 20+ years and counting (SOURCE) she remains a stable, research-backed marketing channel that continues to drive engagement and conversions (aka THAT girl).
Q: What is a Time Connoisseur?
They’re the entrepreneurs I made this course for. A Time Connoisseur is someone who values and appreciates time in a refined, intentional way. They don't just manage their time, they savor it, curate it, and make thoughtful decisions about how they spend it. choosing to invest it meaningfully rather than letting it slip by curating a life where work and leisure exist in harmony.
Q: Do you have Canadian Perks
🍁 Canadian Cuties, we’ve got you. Click here to pay in Canadian Dollars.
Your business model is too high maintenance.
Re-calibrate before it costs you your business
You don't need MORE (content, leads, time), you need a better system!
More Success Stories
Your business model is too high maintenance.
Re-calibrate before it costs you your business
You don't need MORE (content, leads, time), you need a better system!