THAT'S WHERE LIVE LAUNCHING COMES IN

As soon as I saw the sexy payday after my first Live Launch I fell in love 🥰 with launching.

But there was still one major problem...

I quickly got sick of coming up with a whole new launch quarter after quarter.🥱🥱 
Not only was it a lot of work, but before each new launch, I was stressed and worried that something wouldn’t resonate. I was in a cycle of throwing things against the wall to see what would stick and it felt like I was always starting from scratch.

I'M WAY TOO LAZY FOR THAT

So I looked for a way to create a launch strategy that I could create ONCE, then test, tweak, and perfect. And the cherry on top? Once I created my first Lazy Launch I was able to reuse and recycle ♻️ most of the assets I already created, every quarter. 

And now, I'm sharing it with you. 

The Lazy Girl’s Guide to Launching teaches you the SAME model I used when I had 500 ppl on my email list AND when I had 15,000 ppl. 

Bill Gates once said:
“I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.”

As an *official* lazy girl, I’d say he was on to something.

phase one: mind

In this first month, you’ll create a bulletproof launch strategy AND prepare your mindset to show up as the thought leader who executes this launch with confidence.

Here’s what we’ll cover:

• Plan your organized launch strategy from top to bottom
• Forecast launch numbers so you can hit ‘em with ease 
• Implement your upsell and downsell strategy to get the most out of your launch period
• Make your sales page SICK and get clear on your unique value proposition so that it’s obvious “HELL YES”  to your audience 
• Plus, prep yourself and plan for self-sabotage patterns that (always) come up in a launch so you know how to navigate them like a launch master

phase two: grow

In month two, we’ll focus on growing an audience who is excited and waiting in line for your launch. 

Here’s what we’ll cover:

• Create your growth assets to grow a community that has the problem your product solves
• Create your organic and paid marketing strategy to grow your email list and audience with hot leads 
• Write and schedule highly converting launch copy so that it automatically sends when the time comes. You’ll be way ahead of the game (and your sneaky sabotage) by writing all launch copy using my plug-and-play framework in Month Two
• Plus: Plan, write, and schedule your compelling launch socials that will have your audience sliding into your DMs, and wondering “how is she everywhere!?”

phase three: nourish

In month three, we make sure that your audience sees you as the GO TO person to solve their current problem and that they understand your unique philosophy on solving that problem. 

Here’s what we’ll cover:

• My tried-and-tested webinar strategy for creating a launch event that converts (and doesn't end in crickets) 
• My signature Pre-Launch-Hype strategy that ensures people are ready & waiting to buy on launch day 
• PLUS: Perfect your SALES PITCH, gone are the days of bashfully talking about your offer. You’ll begin showing up with AUTHORITY asap, ready to sell like a pro during launch month (that’s productivity)

phase four: offer

This Month is all about Launch execution. Take up space online, showcase your offer and change lives this month. Then, rest, recycle and repeat.

Here’s what we’ll cover:

• Real time SHOWING TF up as the thought leader and problem solver in your niche
• Steal my “Launch Fuels” that can take your launch to the next level (while knowing that your bread and butter strategy is doing the work on autopilot)
• Complete a full Launch Debrief where we analyze what worked, what needs improving and tracking EXACTLY what numbers you can anticipate next time you live launch your offer 
• The Recycle Method- exactly how to re-use 90% of the work you just created for all future Lazy Launches without sounding like a broken record!

Get bonus access to our “ Lazy Launch Accelerator Suite” that includes:

(valued at $1299)

Launch (and pre-launch) planning workbooks, email marketing scripts, social-selling templates, sales page-audit checklist, webinar framework & slide templates, and recyclable project plans to make launching less overwhelming and more profitable (again and again)